Funded by the Health & Welfare Seta to educate SA on the how to take action & flatten the C-19 curve, we created 9 interactive mobile videos for the Real Heroes Connect Series: zero-rated, gamified, with in-video quiz with voices in 4 languages to transcend communication barriers.
Funded by the Health & Welfare Seta to educate SA on the how to take action & flatten the C-19 curve, we created 9 interactive mobile videos for the Real Heroes Connect Series: zero-rated, gamified, with in-video quiz with voices in 4 languages to transcend communication barriers.
Funded by the Health & Welfare Seta to educate SA on the how to take action & flatten the C-19 curve, we created 9 interactive mobile videos for the Real Heroes Connect Series: zero-rated, gamified, with in-video quiz with voices in 4 languages to transcend communication barriers.
Funded by the Health & Welfare Seta to educate SA on the how to take action & flatten the C-19 curve, we created 9 interactive mobile videos for the Real Heroes Connect Series: zero-rated, gamified, with in-video quiz with voices in 4 languages to transcend communication barriers.
During lockdown, the recruitment of young artists for Business & Arts SA’s Debut Youth programme, seemed impossible. Until we leveraged mobile technology – a WhatsApp Chatbot – resulting in increased inclusivity and accessibility, and 207% more, quality applicants in 25% of time!
Rich’s developed a WhatsApp chatbot with snackable, on-demand content at a low cost. A tech innovation with 11947 lines of code, 10 resource files (DLLs), 3 platform integrations, 396 updatable products and recipes to share their content digitally during lockdown!
Connecting loved ones with a free minute call, without needing to use airtime was an essential service to maintain mental health.
MyMomentum BabyYumYum Maternity Programme is unique: personalised weekly content, reacts to how mommy is feeling with pro-active call, involves birthing buddy, providing tangible benefits (meal voucher, swag bag, home nurse visits), using the following multi-channel mobile centric platforms as 96% of the mommies were on their mobile phones:
In 2019, medical aid FedHealth, launched their revolutionary new flexiFED medical aid packages. Although the changes were designed to give their customers more choice, flexibility and save them BIG, they just weren’t understanding how it worked and were getting frustrated! So they sent out an email & SMS, direct to each one, personally, with a video made Just For Them!
In 2019, medical aid FedHealth, launched their revolutionary new flexiFED medical aid packages. Although the changes were designed to give their customers more choice, flexibility and save them BIG, they just weren’t understanding how it worked and were getting frustrated! So they sent out an email & SMS, direct to each one, personally, with a video made Just For Them!
In 2019, medical aid FedHealth, launched their revolutionary new flexiFED medical aid packages. Although the changes were designed to give their customers more choice, flexibility and save them BIG, they just weren’t understanding how it worked and were getting frustrated! So they sent out an email & SMS, direct to each one, personally, with a video made Just For Them!
Think of Rewards or Loyalty Programmes, and immediately your mind goes to the retail store brands, like Clicks or Dis-Chem. Why have we not yet seen a loyalty programme rewarding customers for their regular purchase of a single brand? Because, historically there has been the big challenge of proving that the shopper actually bought the product in order to reward them, especially for brands enjoyed by the mass-market of South Africa.
Today, through the collaboration of client and marketing specialists Mobitainment, ARC South Africa, and Asakhane, we are proud to say that we have beat that challenge by enabling smart technology…
Here is a quick checklist to ensure a successful digital campaign that delivers on the promise of Change, by unpacking the 6 Cs of Digital Marketing.
It all starts with identifying the change…
CHANGE: What is the Change Objective you want to achieve?
CONSUMER: What is the human truth, or insight, you have discovered?
CAMPAIGN: What is the big idea that will deliver on that insight?
CHANNEL: What choice of channel do you give your audience to reach and engage with you?
CREATIVE: How will you execute the campaign across the different channels?
CONSEQUENCES: How will you measure what you want to achieve?
These 4 “F words” of gamification are the key success factors in the recently multi-award winning Red Bull Kas’Lami Tembisa campaign: Fun, Fame & Fortune for Free on your Phone
No logos, no graphics, no pretty pictures… just plain text. It’s simple, it’s fast, it’s effective, it’s cheap, it’s accessible, it’s mobile… it’s USSD!
While the store staff spoke positively about new customers walking through the doors to enter the now famous Boxer Super Shopper Show which turned the mobile phone into a “SELL” phone!
Mobitainment continues to set the benchmark for mobile marketing in Africa. The leading mobile agency was again recognised for brilliance in mobile innovation, this time at the sixth annual AfricaCom Awards in Cape Town where it walked away with the award for Best Mobile Marketing Campaign for Excella Cooking Oils & Mayonnaise.
Reach out to students at national road-shows to taste the Amazon Monsta Pop and sing the jingle!
AVBOB, in providing funeral and insurance services to South Africans, wanted to show their prospective and existing customers that “AVBOB is here for you in your time of need”
Surf required Mobitainment to recruit contestants who bought Surf for a TV game show. The challenge was that Surf wanted the entry mechanism to be free to the consumer.
LiveMobile Football (www.lmfootball.mobi) is the South African global mobile soccer portal that scooped the coveted Mobile Marketing Association global award in the display category for the EMEA region in 2009.
We implemented a mobile competition to educate South Africans on colds & flu this winter from your Friendly Pharmacist courtesy of Adcock Ingram.
These 4 “F words” of gamification are the key success factors in the recently multi-award winning Red Bull Kas’Lami Tembisa campaign: Fun, Fame & Fortune for Free on your Phone.
What What made the difference and enabled Kasinomics & Mobitainment to build interactive, innovative and award-winning mobile campaigns on WhatsApp reaching and connecting with kasi audiences and gaining brand traction. WhatWhat a successful Kasi Campaign, Halala!
South Africans became “mobile forced” during lockdown. As marketers, when planning our mobile marketing campaigns, we need to learn how to overcome the challenges, leverage the trends, and take advantage of the opportunities arising from this “mobile forced” environment, by enabling the right mobile technology available to us. Let’s unpack what the stats are telling us and showcase local solutions that became award winning campaigns.
I believe the biggest challenge we have seen in the marketplace, that affects the use of mobile media and marketing, is the cost and availability of data, especially during these times.
For a while now, data could cost financially constrained South Africans 100 times more when purchased in small bundles, and during lockdown this issue has only escalated.
With Covid-19 having changed the way we communicate: the more limited access to Wifi at work, schools, community centres or in shopping malls, and the limitations and inconvenience of not being able to physically purchase more when needed, has led many South Africans to not have airtime or data when marketers need them to respond.
To overcome this challenge, let your brand sponsor your customers’ engagement by reverse billing their costs. How?
We monitor the trends in using WhatsApp carefully…
It was reported in Feb 2021 that 97% of South African Internet Users are using Chat Apps, with 93% having used WhatsApp in the past month. These figures increased exponentially during lockdown. The market research firm Kantar conducted a survey in Apr 2020 finding that WhatsApp experienced the biggest increase across media channels, with a net 71% increase over the previous month. The usage of WhatsApp may be affected by the recent announcement of their planned new privacy policy, with users being fragmented across other Chat platforms like Telegram and Signal, but we believe this to be marginal if at all.
With a reported 98% of South African Internet users watching videos online before lockdown, and the increased viewings on YouTube during lockdown, as reported by the same Kantar survey in Apr 2020, it was found that YouTube experienced a net 70% increase as a media channel over the previous month before lockdown.
But the opportunity for marketers is in making the video engaging and relevant to the viewer… How? By combining video and data to create a personalised and/or interactive video experience.
Top on the shopper’s mind today is that she needs to save her money – and that includes when you ask her to use her mobile phone to enter a competition and engage with your brand.
Think of Rewards or Loyalty Programmes, and immediately your mind goes to the retail store brands, like Clicks or Dis-Chem. Why have we not yet seen a loyalty programme rewarding customers for their regular purchase of a single brand? Because, historically there has been the big challenge of proving that the shopper actually bought the product in order to reward them, especially for brands enjoyed by the mass-market of South Africa.
Today, through the collaboration of client and marketing specialists Mobitainment, ARC South Africa, and Asakhane, we are proud to say that we have beat that challenge by enabling smart technology…
The path paved in gold, silver and bronze…
Mobitainment’s path over the past 11 years has been paved in gold, silver and bronze:
Mobitainment is proud to announce that it has recently achieved a Level 2 on the Revised B-BBEE Codes of Conduct and also transformed to a 51% Black Female Owned Enterprise through the Candigital Educational Trust.
This level will allow its clients to receive 125% on their BBBEE Procurement recognition when utilising Mobitainment’s services
Here is a quick checklist to ensure a successful digital campaign that delivers on the promise of Change, by unpacking the 6 Cs of Digital Marketing.
It all starts with identifying the change…
CHANGE: What is the Change Objective you want to achieve?
CONSUMER: What is the human truth, or insight, you have discovered?
CAMPAIGN: What is the big idea that will deliver on that insight?
CHANNEL: What choice of channel do you give your audience to reach and engage with you?
CREATIVE: How will you execute the campaign across the different channels?
CONSEQUENCES: How will you measure what you want to achieve?
When social meets mobile, we see the best of both in our digital world…
Let’s explore their journey as their relationship gets even closer as 2018 approaches, and how we can leverage what they offer us as marketers in Africa.
What is Mobile Marketing and how can brands gear up for next generation, connected marketing?
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