Client: MyMomentum BabyYumYum Maternity Programme
MyMomentum BabyYumYum Maternity Programme
MyMomentum BabyYumYum Maternity Programme is unique: personalised weekly content, reacts to how mommy is feeling with pro-active call, involves birthing buddy, providing tangible benefits (meal voucher, swag bag, home nurse visits), using the following multi-channel mobile centric platforms as 96% of the mommies were on their mobile phones:
• Personalised reverse billed SMS Messaging
• Personalised Wrap (mobile web-app like message)
• Mobile-First Reverse billed Web for Mommy portal and Admin Interface
• WhatsApp Business Chatbot
Awards: Silver Assegai Award 2020 – CRM Programmes, Leader in Database and Analytics Innovation
(in collaboration with BabyYumYum and Shandon Business Solutions)
