Case Study

Client: MyMomentum BabyYumYum Maternity Programme

Client: MyMomentum BabyYumYum Maternity Programme

MyMomentum BabyYumYum Maternity Programme

MyMomentum BabyYumYum Maternity Programme is unique: personalised weekly content, reacts to how mommy is feeling with pro-active call, involves birthing buddy, providing tangible benefits (meal voucher, swag bag, home nurse visits), using the following multi-channel mobile centric platforms as 96% of the mommies were on their mobile phones:

•         Personalised reverse billed SMS Messaging

•         Personalised Wrap (mobile web-app like message)

•         Mobile-First Reverse billed Web for Mommy portal and Admin Interface

•         WhatsApp Business Chatbot

Awards: Silver Assegai Award 2020 – CRM Programmes, Leader in Database and Analytics Innovation

(in collaboration with BabyYumYum and Shandon Business Solutions)

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