Case Study

Client: NIVEA #TakeExtraCare

Client: NIVEA #TakeExtraCare

NIVEA #TakeExtraCare

Connecting loved ones with a free minute call, without needing to use airtime was an essential service to maintain mental health.

Users dialed a USSD string with a loved one’s phone number. The USSD system allowed for reverse billing: people could speak to their loved ones for 1 minute and NIVEA sponsored the call.

NIVEA provided 150 022 unique people with the ability to speak to a loved one, building a permission based database of over 158 000 and getting over 300 000 South Africans to speak to each other in 6 days!

Awards: Gold Assegai Award 2020 – CRM Programmes, Bronze for Mobile Marketing (in collaboration with Carat and The 13th Floor)

Recent News

To proceed please provide the following details below

2019 FedHealth "Made for You" 1

To proceed please provide the following details below

Real Heroes Connect 4

To proceed please provide the following details below

2019 FedHealth "Made for You" 3

To proceed please provide the following details below

Real Heroes Connect 2

To proceed please provide the following details below

Real Heroes Connect 1

To proceed please provide the following details below

Business & Arts South Africa Debut Programme

To proceed please provide the following details below

Rich’s Africa

To proceed please provide the following details below

NIVEA #TakeExtraCare

To proceed please provide the following details below

MyMomentum BabyYumYum Maternity Programme

To proceed please provide the following details below

2019 FedHealth "Made for You" 3

To proceed please provide the following details below

2019 FedHealth "Made for You" 2

To proceed please provide the following details below

Case Studies Mobile Platforms

To proceed please provide the following details below

2018 Royco Rewards

To proceed please provide the following details below

The 6C Checklist for a Successful Digital Marketing Campaign

To proceed please provide the following details below

The 4 F Words of Gamification: Fun, Fame & Fortune for Free on your Phone

To proceed please provide the following details below

Boxer Super Shopper Show 2014 Case Study

To proceed please provide the following details below

Excella

To proceed please provide the following details below

MonstaPops Mega Music Giveaway

To proceed please provide the following details below

Case Studies Mobile Rewards

To proceed please provide the following details below

AVBOB Funeral Services

To proceed please provide the following details below

Surf Pick a Box Show

To proceed please provide the following details below

Live Mobile Football