Real Heroes Connect
Funded by the Health & Welfare Seta to educate SA on the how to take action & flatten the C-19 curve, we created 9 interactive mobile videos for the Real Heroes Connect Series: zero-rated, gamified, with in-video quiz with voices in 4 languages to transcend communication barriers.
Real Heroes Connect
Funded by the Health & Welfare Seta to educate SA on the how to take action & flatten the C-19 curve, we created 9 interactive mobile videos for the Real Heroes Connect Series: zero-rated, gamified, with in-video quiz with voices in 4 languages to transcend communication barriers.
Real Heroes Connect
Funded by the Health & Welfare Seta to educate SA on the how to take action & flatten the C-19 curve, we created 9 interactive mobile videos for the Real Heroes Connect Series: zero-rated, gamified, with in-video quiz with voices in 4 languages to transcend communication barriers.
Real Heroes Connect
Funded by the Health & Welfare Seta to educate SA on the how to take action & flatten the C-19 curve, we created 9 interactive mobile videos for the Real Heroes Connect Series: zero-rated, gamified, with in-video quiz with voices in 4 languages to transcend communication barriers.
Business & Arts South Africa Debut Programme
During lockdown, the recruitment of young artists for Business & Arts SA’s Debut Youth programme, seemed impossible. Until we leveraged mobile technology – a WhatsApp Chatbot – resulting in increased inclusivity and accessibility, and 207% more, quality applicants in 25% of time!
Rich’s Africa
Rich’s developed a WhatsApp chatbot with snackable, on-demand content at a low cost. A tech innovation with 11947 lines of code, 10 resource files (DLLs), 3 platform integrations, 396 updatable products and recipes to share their content digitally during lockdown!
NIVEA #TakeExtraCare
Connecting loved ones with a free minute call, without needing to use airtime was an essential service to maintain mental health.
MyMomentum BabyYumYum Maternity Programme
MyMomentum BabyYumYum Maternity Programme is unique: personalised weekly content, reacts to how mommy is feeling with pro-active call, involves birthing buddy, providing tangible benefits (meal voucher, swag bag, home nurse visits), using the following multi-channel mobile centric platforms as 96% of the mommies were on their mobile phones:
FedHealth “Made For You”
In 2019, medical aid FedHealth, launched their revolutionary new flexiFED medical aid packages. Although the changes were designed to give their customers more choice, flexibility and save them BIG, they just weren’t understanding how it worked and were getting frustrated! So they sent out an email & SMS, direct to each one, personally, with a video made Just For Them!
FedHealth “Made For You”
In 2019, medical aid FedHealth, launched their revolutionary new flexiFED medical aid packages. Although the changes were designed to give their customers more choice, flexibility and save them BIG, they just weren’t understanding how it worked and were getting frustrated! So they sent out an email & SMS, direct to each one, personally, with a video made Just For Them!
FedHealth “Made For You”
In 2019, medical aid FedHealth, launched their revolutionary new flexiFED medical aid packages. Although the changes were designed to give their customers more choice, flexibility and save them BIG, they just weren’t understanding how it worked and were getting frustrated! So they sent out an email & SMS, direct to each one, personally, with a video made Just For Them!
Introducing the First Ever Single-Brand Rewards Programme in South Africa – Royco Rewards
Think of Rewards or Loyalty Programmes, and immediately your mind goes to the retail store brands, like Clicks or Dis-Chem. Why have we not yet seen a loyalty programme rewarding customers for their regular purchase of a single brand? Because, historically there has been the big challenge of proving that the shopper actually bought the product in order to reward them, especially for brands enjoyed by the mass-market of South Africa.
Today, through the collaboration of client and marketing specialists Mobitainment, ARC South Africa, and Asakhane, we are proud to say that we have beat that challenge by enabling smart technology…
The 6C Checklist for a Successful Digital Marketing Campaign
Here is a quick checklist to ensure a successful digital campaign that delivers on the promise of Change, by unpacking the 6 Cs of Digital Marketing.
It all starts with identifying the change…
CHANGE: What is the Change Objective you want to achieve?
CONSUMER: What is the human truth, or insight, you have discovered?
CAMPAIGN: What is the big idea that will deliver on that insight?
CHANNEL: What choice of channel do you give your audience to reach and engage with you?
CREATIVE: How will you execute the campaign across the different channels?
CONSEQUENCES: How will you measure what you want to achieve?
The 4 F Words of Gamification: Fun, Fame & Fortune for Free on your Phone
These 4 “F words” of gamification are the key success factors in the recently multi-award winning Red Bull Kas’Lami Tembisa campaign: Fun, Fame & Fortune for Free on your Phone
USSD, a Knockout for Mobile in Africa =O
No logos, no graphics, no pretty pictures… just plain text. It’s simple, it’s fast, it’s effective, it’s cheap, it’s accessible, it’s mobile… it’s USSD!
Boxer Super Shopper Show 2014 Case Study
While the store staff spoke positively about new customers walking through the doors to enter the now famous Boxer Super Shopper Show which turned the mobile phone into a “SELL” phone!
Excella
Mobitainment continues to set the benchmark for mobile marketing in Africa. The leading mobile agency was again recognised for brilliance in mobile innovation, this time at the sixth annual AfricaCom Awards in Cape Town where it walked away with the award for Best Mobile Marketing Campaign for Excella Cooking Oils & Mayonnaise.
MonstaPops Mega Music Giveaway
Reach out to students at national road-shows to taste the Amazon Monsta Pop and sing the jingle!
AVBOB Funeral Services
AVBOB, in providing funeral and insurance services to South Africans, wanted to show their prospective and existing customers that “AVBOB is here for you in your time of need”
Surf Pick-a-Box
Surf required Mobitainment to recruit contestants who bought Surf for a TV game show. The challenge was that Surf wanted the entry mechanism to be free to the consumer.
LiveMobile Football
LiveMobile Football (www.lmfootball.mobi) is the South African global mobile soccer portal that scooped the coveted Mobile Marketing Association global award in the display category for the EMEA region in 2009.